Le plus important, c’est la motivation
L’idée met en scène des animaux inadaptés à certains métiers, mais recrutés grâce à leur motivation, afin d’illustrer une jeunesse diplômée motivée à travailler. Construite sur une double lecture, cette campagne fictive vient afficher son soutien à une population écrasée par le désenchantement politique et répond, de manière ironique, aux entreprises demandant plusieurs années d’expérience pour des postes juniors.
France, where disruption becomes culture
Each visual hijacks globally known symbols. By transforming these cultural references into strong ideas, the campaign asserts that creativity and disruption are a French signature.
A winning Hand
The idea plays with the rules of poker games to reflect Durex’s newer brand direction, moving away from educational messaging to celebrate inclusivity and every form of sexual identity. Inspired by the winning hand “four of a kind,” the image presents four kings — but one of them is transgender.
ONE MINUTE BRIEFs
One Minute Briefs is a LinkedIn creative challenge where a new advertising brief is posted every weekday at 10am. Participants then have until 6pm to come up with and submit an idea. The concept is built around speed, spontaneity, and creative instinct, pushing creatives to think fast and respond under tight deadlines.
Brief : Create a visually striking poster that raises awareness about the presence of oil lobbyists at COP30 in Brazil
BBH BARN AD SCHOOL – ENTRY SELECTION
In May 2025, I took part in the BBH Barn Ad School selection. Applicants had to respond to five different briefs designed to test creativity rather than logic. No restrictions were imposed on the format or tone, giving candidates complete creative freedom.
Here are the ideas I enjoyed creating the most.
Wondering if I got selected? Let’s just say UK visas aren’t very creative.
Brief : Let’s decide that the only reason ostriches can’t fly is self-belief
Brief : Sell a lawn mower to someone who doesn’t have a lawn
Brief : Troll Spinaches
The campaign turns vegetables into political candidates competing to become the UK’s favorite children’s vegetable — a title already held by carrots. It plays on the fact that spinach is one of the most hated vegetables among kids, while mocking its exaggerated “superfood” reputation through the codes of political scandals and elections.
Inspired by BBC Panorama-style investigation documentaries, Popeye is reimagined as a disturbing underground figure wandering through dark alleys and trying to push spinach like an illegal drug. In the scene, a sweet potato gives testimony to the police after being approached and threatened by him.
ARTI CREATES COLLISIONS 